2006 MCM Awards finalists

| MCM staff

The votes have been counted, the scores tallied, and the finalists in Multichannel Merchant’s MCM Awards announced. The judges named 81 Print Channel

Calling All SEASONAL Reps

| Penny Reynolds

It’s April and, for most consumer catalogers, time to plan for their peak staffing needs six months from now. Catalogers that do most of their business

Hasbro Looks to Drive Sales with Catalog

| Tim Parry

Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog on Monday.

Minding our business

| MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

Gut instincts

| Sherry Chiger

Freud didn’t know what women wanted, but I can tell you what a significant portion of baby-boomer women want: clothes that make them look thinner. I don’t

backword

| MCM staff

Bass Pro reel committed to troops Outdoor products cataloger/retailer Bass Pro Shops is doing its part to support the troops. The Springfield, MO-based

Talbots takes J. Jill

| Mark Del Franco

In a turn of events befitting a soap opera, apparel merchant The Talbots on Feb. 6 announced its purchase of fellow cataloger/retailer J. Jill for $517

Four Steps to “Web Enable” Your Contact Center Staff

| MCM staff

Customers who interface with contact centers are no longer satisfied using the phone or fax to communicate with your company and demand the option to mix and match alternate channels based on type of contact, situation, and personal preference.

Podcast Networks Are Coming into Bloom

| Brian Quinton

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named