At Ecommerce Operations Summit 2019, Hanko Kiessner, CEO of Packsize, Jamie Markland, associate director of operations at Boll & Branch and Rob Bass, chief supply chain officer at Best Buy, discussed their ecommerce packaging sustainability journey and the benefits realized. Here are some of the insights they shared.
Packaging is the last touchpoint of an ecommerce order, and it’s also a branding vehicle that has to protect your product. Sustainability is another imperative, as tons of excess materials end up in landfills and customer perception is a concern. Learn what brands are doing and how innovation plays a role in sustainability efforts.
Throughout 2018, retailers focused on providing creative, interactive and friction-free shopping experiences for customers. In 2019, you can expect this evolution to accelerate, with personalization and obsessive customer focus at the heart, and new influencer marketing catering to a more individualized consumer experience.
Companies use a host of tools and processes to keep damage rates at an acceptable level such as quality control checks and returns tracking reports. But preventing damage during shipments isn’t just a better business decision, it’s a sustainability imperative. The problem is, almost no one is looking at it as one.
Consumers clearly prefer to reward brands that strive for eco-conscious practices. Here are 3 tips to help you develop environmentally-friendly packaging.
The company’s second report provides an update on its sustainability-related accomplishments and objectives, and sets goals in three categories: workplace and supplier standards, environmental management and community engagement.
