ACCM Show Daily: B-to-bers Love Co-op Databases Too
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
B2B
B-to-B Matchbacks: Address Level vs. Name Level
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
Maximizing Online B2B Sales Revenues by Delivering a Smarter Online Buying Experience
Download this free whitepaper to sort through the confusion in the world of online commerce and find the path to stepped revenue and sales growth. Learn how to follow the lead of successful B2B companies that have established best practices and implemented technologies that enable sales & promotion strategies to be executed, tested and measured.
MCM Online
MULTICHANNELMERCHANT.COM is the only website covering the entire multichannel business. Featuring current articles, links to Multichannel Merchant’s enewsletters, original research and a wealth of industry resources, www.multichannelmerchant.com is the …
MCM In Print
MULTICHANNEL MERCHANT magazine provides a complete focus on integrating front-end and back-end operations, and everything in between. Each issue helps executives manage and maximize all facets of their businesses by providing superior analysis of …
Flight Your Mail to Get It Delivered
Long before he became president of Algonquin, IL-based consultancy Singleton Marketing, Bill Singleton worked as a part-time express courier while in school. Often he would deliver to one company a dozen overnight letters from one sender.
The Alpha Project: End-to-End Measurement
You may not know what a
Verifying B-to-B Mail
Building and maintaining your business-to-business house file can be daunting, especially when you have different databases throughout the enterprise. These multiple databases frequently have no common link and it is impossible to exchange information between the company
Abacus Report: Small Businesses Can Yield Big Returns
Small businesses are more likely than large companies to buy from direct marketers, according to the 2005 Abacus Business-to-Business Industry Insights Report from Broomfield, CO-based marketing services provider Abacus.
Critics’ Choice
This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you