
Brand Loyalty, Trust Keys to Canadian Consumers
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
Canadian consumers are more brand loyal than their U.S. counterparts, but connecting with them involves more relationship-building and trust.
For marketers, Canada represents a new and lucrative opportunity. However, for companies unfamiliar with the intricacies of Canadian regulation, the transition can seem confusing and costly.