content marketing Archives - Page 2 of 3

4 Ways to Produce More Authentic Brand Images

August 1, 2018 | Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

How Chubbies Built a Customer Community

March 5, 2018 | Daniela Forte

Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.

The Threat of Disappearing Brands in the Age of Voice Assistants

February 14, 2018 | Greg Zakowicz

When you see a red and white can of soda or a Peter Pan silhouette on a jar, you see a brand. You know the product. But what happens when you don’t have those visual cues to draw you to certain items when you shop? Here is what voice assistants could mean for the future of retail.

How to Boost Sales By Improving Catalog Circulation

January 10, 2018 | Tanya Hansel

Catalogs can be an important driver of sales for certain types of customers and merchandise categories. Here are six steps for seamless catalog circulation management.

Is Content the Key to Retailers Beating the Retail Apocalypse?

November 30, 2017 | David Brewis

While the retail industry remains in a state of constant flux, brands need to take advantage of the latest technological advancements to stay afloat or more importantly, get ahead. Here are several strategies where content is the best avenue for brands.

User-Generated Content + Email: A Perfect Commerce Combination

November 9, 2017 | Jim Davidson

Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.

How Women’s Sportswear Brands Stay Fit on Social Media During Holidays

October 30, 2017 | Darsana Vijay

The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.

5 Trends in Great Display Content for Your In-Store Content

September 8, 2017 | Matt Nurre

Content is the foundation of today’s most successful marketing efforts, and it’s clear by now that digital content marketing has taken over the role traditional advertising used to fill. Here are five different trends reinforcing how content is beneficial to your business.

Extinction Risk: How Homogeneous Design Can Sink Your Business

August 23, 2017 | Maribeth Ross

It’s not a secret that getting in front of the right customers with the right experience is a top priority for today’s marketers. Here are three key components in order to be successful.

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