1-800-Flowers has always embraced new ways of reaching out to customers and making their experience easier and more enjoyable. And its huge success with multichannel and digital marketing holds extremely important lessons for merchant businesses everywhere. Here are the top four things you can learn from 1-800-Flowers.com
In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”
With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.
Keeping track of your retail customers across all channels is no easy task, but it is important in order to understand where and when your shopper is shopping. Here is how you can improve the customer tracking across all of your digital channels.
Whether a brand is targeting the frugal fannies or the luxury shoppers of the world there are some lessons that apply across industries and audiences today. Here are several important tips to remember when it comes to attracting today’s consumer.
Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers.
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.
Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
When examining the current state of the retail industry, omnichannel experts boldly assert that “channels are dead” and “consumers are in control.” See why retailers should embrace channels and complexity.
If you manage a website for any reputable product manufacturer, chances are you’ve thought about what to do when your site visitors want to buy. Do you sell your product direct?