Kohl’s Using Technology to Transform the Customer Experience

| Mike O'Brien

Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.

Customer Loyalty, Trust and Data Breaches

| Daniela Forte

Almost seven in 10 consumers feel its the business’ responsibility to protect their data. If financial data is stolen, 64% would be unwilling to buy from that retailer again. This infographic illustrates why it’s important to maintain a level of trust among your consumers.

What Drives Shopper Loyalty? (It Is More Than Lowest Price)

| Hayley Silver

To better understand brand loyalty, Bizrate Insights asked about 13,000 ecommerce shoppers “What is the primary reason you chose to buy from this retailer? Unsurprisingly, the top motivator was lowest price, but here’s what else shoppers said made them loyal to a brand.

Capturing Loyalty Across Generations

| Daniela Forte

In order to win customer loyalty, brands need to be strategic, relevant and compelling to customers. Loyalty however is not one-size-fits all. See why loyalty isn’t the same across generations.