Your Product Video Checklist
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.
Daniela Forte
Fab.com Plans to Eliminate Over 100 Jobs By End of 2013
Fab.com announced its plans this week to centralize operations from Europe to its New York City headquarters, according to a recent blog post written by CEO and founder Jason Goldberg.
Why Email Marketing’s Significant Growth Continues
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
Wayfair.com Enters Partnership with Quill
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
Why U.S. Merchants Need To Expand Their Borders
Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.
Oriental Trading Company Acquires Mindware
Oriental Trading Company, a party supplies merchant, announced on June 27 it has acquired MindWare, a retailer of educational toys for children.
UPS Launches New Service for Sensitive Shipments
UPS launched its Proactive Response Secure service on June 26, which promises to monitor shipments and is considered a risk management solution that will protect customers against any lost profits, according to a press release.
How Well Does Your Order Fulfillment Partner Know Your Customer?
Finding the right order fulfillment partner is important for your business. What is also important is that the order fulfillment partner you are working with knows your brand and your customers in order for the operations side of your business to run smoothly.
Removing the Barriers of Inconvenience
Avoid being inconvenient, and make great customer service is a priority. Many companies have put barriers in front of customers that result in many customers running away from the company.
What Instagram Video Will Mean for Merchants
On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.