A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.
For most of us, 95% of our website traffic comes and goes without us knowing who the individual people were that passed through our digital store.
OverstockArt.com has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.
Target outlined plans for $2 billion to $2.2 billion in capital expenditures this year, with $1 billion going to technology investments including its supply chain and inventory management systems.
It’s already February and your New Year’s resolution to capitalize on the growth of mobile commerce is collecting dust. See what you can do so you don’t miss another year of revenue for your digital channels.
Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.
When you compare Sears Holdings with its big box counterparts, it seems to be ahead of the curve when it comes to innovation and technology. However, Sears Holdings is losing money like crazy, and rumor has it store closings will escalate. Here’s a look at some of the technology and innovation that’s making Sears Holdings brands Sears and Kmart look like winners.
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.
The addition of ratings to search results can stop prospective buyers before they visit the website or store. The best marketing message on an optimized website and top notch customer service have no effect if people stay away. Here’s how you can build and manage your company’s reputation.
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.