Amazon announced another expansion of its Amazon Dash Button program, adding more than 50 new brands and increasing the total to more than 150. With the program, Amazon is bringing a growing assortment of popular consumer packaged goods sold at its marketplace into the realm of simplified, push button fulfillment gratification.
With more and more consumers turning to ecommerce to shop, it only makes sense that retailers start thinking about going global with their business. Here are several options that will help you make the decision easier.
When battling ecommerce fraud, it is important to fight fire with fire. The most effective fraud solution can stand up to the most sophisticated criminal activity by addressing the full life cycle of fraud and casting a web of well-coordinated intelligence.
Whether it’s chat or our old buddy email, ecommerce in general is often shockingly tone deaf when it comes to different online sales scenarios that are becoming a critical part of a digital channels deployment strategy. Here are some important do’s and don’ts for a successful online strategy.
Since Amazon was founded in 1994, they have revolutionized the way people purchase products. Consumers have moved from having to go to traditional retail stores to now having the power … Continue Reading →
Consumer technology is constantly evolving, reshaping the way retailers and consumers interact on a daily basis. These changes force retailers to provide functionality that allows consumers to easily make purchases on their device, or devices, of choice.
Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
During the last few years, more online marketplaces have been emerging globally, offering retailers even more avenues to sell products, compete and expand their footprint internationally. To remain competitive in this changing landscape, there are three key considerations that U.S. retailers should take into account to help successfully optimize their international strategy and provide a positive shopping experience for consumers.
Best Buy reported flat comps but 24% growth in ecommerce during the first quarter, as domestic revenue was down due to store closures and pricing pressure. Midway through its $400 million cost reduction effort, the company is keeping an eye on store count while playing up the importance of physical locations in its overall omnichannel customer experience.