Marketers must understand Amazon’s tactics across search engine results pages (SERPs). By monitoring Amazon’s Share of Voice (SOV) trends, you can make informed decisions on allocating marketing budget, reducing ad spend in segments where Amazon’s presence is strong and reallocating it in areas where they’re weak.
Pinterest is expanding its reach in ecommerce with Complete the Look, a new feature that leverages rich scene context to recommend visually compatible results to shoppers in both fashion and home decor. Here is how the social media platform is making it easier for shoppers to get the look they want.
Snap Inc. announced it is testing a new way to search for products on Amazon from the Snapchat camera on its app. Here is how customers can use it and connect to the marketplace giant.
eBay announced Image Search and Find It On eBay, new experiences for shoppers to use pictures instead of words to search eBay’s catalog of 1.1 billion items. See how this is changing the way people are shopping and how it offers a more personalized experience for customers.
Natural language processing supports meaning-based search, allowing shoppers to search for items in their own language while still producing relevant results, even if the search terms do not directly match keywords in product records. Here are 3 tips for successfully applying NLP capabilities to ecommerce.