No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
Ten years ago moms weren’t as digitally connected as they are now, spending only about one hour online a day versus more than three hours a day in 2012. When it comes to brand engagement and brand education, moms are now more likely than ever before to use social media and mobile devices to learn about the products they are interested in.
Amazon has officially launched Amazon.in in India, making it the tenth marketplace for the global ecommerce company.
A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.
The National Retail Federation, along with 20 other retailers, have asked a federal judge to reject a proposed settlement over credit card swipe fees alleging it is an “evil” price fixing practice conducted by Visa and MasterCard.
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
Oh, what a thankless job I had… Newspaper reporter. Worst. Job. Ever. At least that’s what I read, ironically, on a newspaper website yesterday after I settled in at Operations … Continue Reading →
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.