Facebook Commerce Archives - Multichannel Merchant

Estee Lauder Launches New Chatbot Feature

July 12, 2017 | MCM staff

Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.

Mastering Fcommerce in an Ecommerce World

June 12, 2013 | Erin Lynch

One of the hardest things to master when it comes to Facebook for retailers is successfully establishing an ecommerce presence on Facebook. Retailers have tried it throughout the globe but very few have seen standout results.