The U.S. Postal Service is projecting it will handle 800 million packages between Thanksgiving and New Year’s Day, a drop from both 2018 and 2017. Sunday delivery will be expanded beginning Nov. 24 to high-volume urban locations, with projections of over 8 million package deliveries on Sundays in December.
Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019.
The holiday shopping season is upon us and, like last year, this year is expected to once again break online sales records — reaching $142 billion, according to eMarketer. For companies big and small, email marketing is going to have a significant hand in helping drive those record sales.
The National Retail Federation is predicting holiday retail sales between November and December could increase from 3.8% to 4.2%, for a total of $727.9 billion-$730.7 billion, from $701.2 billion in 2018.
Overall holiday retail sales are expected to increase between 4.5% to 5% this holiday season, according to Deloitte’s annual forecast, passing $1.1 trillion in sales from November through January. Deloitte predicts ecommerce sales will increase 14%-18% during this period to between $144 and $149 billion.