Omnichannel sports licensed retailer LIDS Sports Group announces the official launch of its mobile application that provides a gateway into a loyalty program centered around rewarding shoppers with exclusive deals and experiences.
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BSN SPORTS, a division of Varsity Brands and a leading direct marketer and distributor of sporting goods to the school and league markets, announced that it has acquired Lids Team Sports from the Lids Sports Group, a division of Genesco Inc.
Macy’s Inc. and LIDS Sports Group, a subsidiary of Genesco Inc., announced each have signed an agreement to open a licensed team merchandise department in Macy’s stores and online, according to a press release.