Retargeting is a great way to stay top of your customer’s mind. But bad retargeting restrains the relationship you have with your customer. Here’s a look at how one licensed sports apparel seller isn’t in sync with its customer or its inventory, and three things merchants can do to get retargeting done right.
Ecommerce continues to evolve and play a major role, influencing how customers interact with brands and how retailers manage the omnichannel experience. Take a look at retail trends past and present and what retailers should focus on in the coming months.
The holidays are just around the corner and retailers are gearing up to increase their digital marketing and advertising strategies to offer online promotions earlier to increase sales for holiday 2016. Take an inside look at what some of the key trends and insights for holiday 2016.
Social login is growing in popularity, according to Janrain’s Consumer Identity Trends Survey. The results show that 75% of respondents suffer from password fatigue, and 93% are nonetheless concerned about how their account data is being shared or used. This infographic by Janrain offers more insights about social login behavior.
With the holidays fast upon us, it is important to prepare for this key selling season, that is why it is important customer satisfaction is your primary goal. Here are 10 ways you can leverage your reviews and make your jobs easier.
Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.
One of the biggest frustrations brick and mortar retailers in the age of the smartphone is how to get Millennials and other mobile-first shoppers to come into physical stores. When Pokemon Go augmented reality app came out in July, it brought them in droves. For retailers to understand this phenomenon and the technology, they must first grasp what augmented reality is all about.
In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.
Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.
Certona helped MotoSport expedite real-time product data and inventory transfer, increasing site performance and providing a more personalized experience.