Four Principles of Strategic Planning
One of the best things about being a consultant is the opportunity to see so many kinds of businesses.
Marketing
Integrating the marketing plan
Welcome to our newest series, Cracking the multichannel code. The multichannel code the Holy Grail of multichannel marketing success is something that
TIPS for home-party success
The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable
The Web keeps the party going
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
Making good ideas work
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase
Green beings
Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),
Get in on the party
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
Transcat transformed by turnaround
Just four years ago, test, measurement, and calibration instruments distributor Transcat reported a net loss of $6.6 million. Since then, the Rochester,
FORWARD MARCH
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of