A Day in the Life of a Catalog Merchant
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
Marketing
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
A Farewell to Circ Cuts
After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what
A Day in the Life of Touch of Class
A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:
Multichannel Prospecting for B-to-B
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100
A Good Year, Quarter for Sharper Image
San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter
A Healthier Holiday
Once the holiday season has ended and the receipts have been tallied, the big question is, Was it good for you too? As of mid-January, the National Retail
Swiss Colony Cuts Staff Following Disappointing Holiday Sales
Multititle mailer Swiss Colony announced on Tuesday that it would close one call center and a production facility servicing its namesake food catalog,
Multichannel Marketing: Web Prospecting, Catalog Selling
Consumer direct marketing has just about doubled in the past five years. It now accounts for about 15% of the total consumer merchandise sold in a $1
A New Home for Williams-Sonoma’s Chambers?
Multititle home goods cataloger/retailer Williams-Sonoma is developing a furnishings spin-off of its eponymous kitchen products title. And according to