Is it the beginning of the end for print catalogs? Victoria’s Secret recently announced the end of its rather iconic catalog. See why its parent company L Brands made the decision and what it means for the brand.
Retailers are constantly looking for simple, automated lifecycle messages that not only contribute to their bottom line, but also re-engage subscribers. The usual suspects – birthday and re-engagement messages – are common. See what ways you can engage customers.
Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.
The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
Did you miss Multichannel Merchant’s May 11 webinar, “Selling on eBay: Why, What & How?” If you did, you missed ChannelAdvisor Senior Manager of US Business Development Jayson Humphrey share these 5 tips for thriving on eBay.
Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.