How to Plan and Execute a Global Search Campaign
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Marketing
The Three Stages of Social Customer Service
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Sigma Incorporates Video for Product Differentiation
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
Retailers Mixed on Impact of Amazon Fire Phone
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
How Zachys Improved its Site Search
When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.
Big Data for Smaller Retail: The Most Impactful Data Points
Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.
How Tablets Drive Consumer Engagement
It has become imperative for executives at every level to understand the significance of tablets and how they influence the purchasing cycle and overall consumer engagement.
The Movers and Shakers of Mobile in Retail
Adhering to consumer expectation, retailers are making mobile a “key initiative” in 2014, according to an infographic by Shop.org. Major companies like Walmart, Amazon, Rue La La are all making mobile part of the shopping experience.
Jimmy Jazz Sees Successful Ecommerce Growth
Since it began working with NetSuite, Jimmy Jazz has averaged 87% annual ecommerce growth over the past four years.
Cooking.com Increases Sales on Marketplaces by 254%
Cooking.com said it has increased its sales on marketplaces and been able to access more shoppers and channels of demand to grow its revenue.