David’s Bridal Reaches Brides On the Go – Digitally
David’s Bridal has enabled all of its stores with the ability to buy online by installing tablets in each of its 300 stores to allow customers access to web-only offerings.
Marketing
One-to-One Takes On a Whole New Meaning
For years, technology has enabled customer communication to be more personalized. Finally, one-to-one nirvana may be just around the bend.
The Softer Side of Marketing Analytics
Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst.
A 5-step Guide to Winning with Marketplaces
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
Isaac Mizrahi and the Omnichannel Experience
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Vince Camuto Expands Digital Engagement to Young Millennials
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.
6 Facts to Consider in Ecommerce
There are several facts retailers will want to consider when it comes to ecommerce. Just some of those facts include: payment, customer experience and functionality, according to an infographic by ecomextension.
Living Social: What is Your Social Graph and How is it Used?
Simply put, a social graph is your online social footprint. Here’s how Foursquare, Twitter, Facebook and other social media sites are using your social graph to determine interests and needs for further tailoring as well as advertiser targeting.
How Alex and Ani Spreads Positive Energy Across Multiple Platforms
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
A Brief Overview of Global Ecommerce
The landscape of ecommerce is constantly changing. According to an infographic by CueCommerce, 82% of consumers are shopping online using their laptops, while 10% are using tablets and only 8% are using smartphones. The top five countries of ecommerce spending include: United States, United Kingdom, China, Japan and Belgium.