Loyalty programs are becoming increasingly popular among retailers and consumers alike. However, as more and more consumers are opting in to these types of programs, over 30% of shoppers say the amount of personal information requested by a merchant is a major factor when considering signing up for a loyalty program or not.
According to analytical firm Custora, customer purchase through email has increased to almost 7% in the last four years. They further concluded that email (with 0.88%) was 40 times more effective than Facebook … Continue Reading →
Once upon a time, merchants saw ecommerce marketplaces as a place to clear out overstock items. But the growing global economy and partnerships with brick and mortar retailers are making … Continue Reading →
Amazon spokesman Erik Fairleigh said in an email that the company had not changed the minimum order amount for free shipping in more than a decade. That amount was previously $25.
eBay has acquired U.K.-based same-day delivery courier service Shutl, and will use the acquisition to boost its eBay Now to 25 markets by the end of 2014. Financial terms of the Oct. 22 deal have not been disclosed.
Amazon’s positive brand perception as a trusted and reliable ecommerce platform is sure to prompt users to select Login and Pay with Amazon as their login vehicle of choice, given the option.
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.
Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here’s how merchants are using existing memes to build their online exposure.
Ecommerce companies that invest in shipping extras, such as speedy delivery times, vast fulfillment networks and free shipping are seeing surprising returns through customer loyalty, referrals and positive reviews. So what’s holding the rest back?