If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.
Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.
Marketplaces represent a great revenue opportunity for omnichannel merchants. But as Midwest Photo Exchange learned, the devil is in the details. Here’s why the more time you spend preparing your items and integrating your infrastructure will help you better control your costs and add to your bottom line.
The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday.
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
Overall email volume for the second quarter of 2013 increased 17.9% over the same period in 2012, and unique open rates increased 7.2% year-over-year, according to the Q3 2013 email benchmark report by Experian Marketing Services. Here’s what the report uncovers about other email trends, including mobile.
The term omnichannel has been used and abused more than the only chew toy at the local animal shelter. Along with her sister term big data, omnichannel has recently been positioned by countless analysts, retailers and vendors to mean, well, almost anything. This article breaks down omnichannel into the three most common sub-definitions.
What can omnichannel retailers do now to fine-tune their offerings in the run-up to Holiday 2013? The best way to achieve success is to learn from retailers, like Guitar Center, that have nailed the omnichannel experience.
Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.
With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.