Knotice has released its annual mobile and tablet email survey, which revealed that during Cyber Week 46.76% of all emails opened from retailers were done so on a mobile device. The report also states that overall the mobile open rate during that week jumped to 50% over last year.
If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.
Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email
How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
As we are approach the holiday season, there are some key things to consider in designing your holiday email marketing campaigns, and creating a successful cross-channel holiday experience for your customers this season should be one of them. Consider these key strategies as you prepare for this holiday season.
You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let
Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.