News

Although it’s a relatively small niche market in the consumer catalog universe, the gardening segment has deep roots in the industry. Indeed, the Mailorder

Modern Seed Modern design isn’t just for adults, believes graphic designer and mother of two Melissa Pfeiffer. That’s why Pfeiffer launched children’s

Marketers have many compelling reasons to target the gay and lesbian community. According to Jon Pogact, sales manager for Brewster, NY-based list firm

Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working

A flood that washed into southeastern Ohio in mid-September could have seriously dampened Rossi Pasta’s business. But the gourmet pasta manufacturer/marketer

The board of directors at medical, dental, and veterinary supplier Henry Schein have authorized a 2-for-1 stock split.

By placing inserts in outgoing packages, co-op mailings, billing statements, and in catalogs as blow-ins or bind-ins, marketers have been able to effectively bridge the gap between the high cost of direct mail and their ever-expanding need to put the right offer in front of prospective buyers

During the past few years, the use of rented lists has tumbled as much as 40%, estimates Stephen R. Lett, president of Bethany Beach, DE-based consultancy Lett Direct. But there is still plenty you can do to maximize the amount of list rental income you can generate; here, Lett offers eight suggestions:

On Feb. 2 you can see the groundhog in Punxsutawney, PA, but you might not see Edgewater, NJ-based multititle cataloger Hanover Direct on the American Stock Exchange.

Merrimack, NH-based computer cataloger PC Connection (Nasdaq: PCCC) reported a healthy increase in its bottom line. Net income for the year ended Dec. 31 was $8.3 million, up 41%