News

For marketers that sell to the federal government, Christmas in July is more than the title of a Preston Sturges movie or a catchy advertising slogan.

Catalogers that sell survival and emergency products experienced a storm surge of orders in the wake of hurricanes Charley, Frances, Ivan, and Jeanne.

For catalogers, back to school translated to back in mailboxes. This past August, Catalog Tracker, a service of Greenwich, CT-based list services firm

Most 81% of the publicly traded consumer catalogers tracked by Catalog Age showed top-line improvement during the second quarter, about the same as last

Boca Raton, FL-based jewelry cataloger Seta Corp. is thankful that it fared as well as it did through the two hurricanes Frances and Jeanne which hit

List owners and the list firms that represent them are walking a tightrope these days. During the past two years, a string of privacy actions have forced

There are all sorts of weighty concerns to address this month: the presidential election, of course, and the continuing efforts on the part of marketers

In a brand extension test, toys cataloger HearthSong bound a 16-page insert of children’s furniture into its second fall catalog, which mailed in late

NEW LISTS BLUE MOUNTAIN Selling housewares and personal-care products, the Blue Mountain catalog has 50,000 buyers on its housefile. Customers spend an