Live From the Annual DMA Catalog Council Dinner: Peterman Taking a Slower, Wiser Ride
New York–Cataloging icon John Peterman has told his rise and fall story many times since his J. Peterman Company went bankrupt and folded in 1999. Two years after the company closed, Peterman told of the bittersweet saga in his book, “Peterman Rides Again.” Then last year, perhaps having become sick of recounting the J. Peterman story countless times to promote the book, Peterman exercised the rights to the original company’s name and relaunched the J. Peterman catalog and Website.