News

Cambridge, MA–During his session at the New England Mail Order Association (NEMOA) Spring Conference on March 22, Blair Corp. president/CEO John Zawacki

Weston, VT–Like so many aging celebrities,Vermont Country Store is pursuing youth. The venerable family-owned business, which began in 1946, last week

Men’s cataloger/retailer Casual Male, which has been operating under Chapter 11 bankruptcy protection since May 2001, said on March 22 that it has entered

Columbus, OH-based The Limited (NYSE: LTD) completed its offer on March 21 for all the shares of Intimate Brands (NYSE: IBI) it doesn’t already own, receiving

Cambridge, MA–Creating fictional buyers can pave the way to genuine sales. So said Jen Cardello, director of customer experience services for Gomez at

Most Web catalogers are opting in to offering opt-outs. According to the new E-Commerce Industry Report 2001-2002 from the Direct Marketing Association,

Billy Martin may be entering a whole new ball game: catalogs. Billy Martin

Cambridge, MA–Be good to your vendors, Home Decorators Collection president Gil Kemp told attendees of the New England Mail Order Association (NEMOA)

Jos. A. Bank Profit Up 30% Hampstead, MD-based men

For certain, catalogers that plan to boost their prospecting this year are in the minority. Among respondents to the 2002 Catalog Age Benchmark Report