News

Determining the effect of catalog mailings on retail and Internet sales is the bane of many a multichannel marketer’s existence. But since October, when

Collegiate Pacific In January, two years after it debuted an informational Website, sports equipment manufacturer/marketer Collegiate Pacific launched

LIMITED SEEKS TO BUY OUTSTANDING SHARES OF INTIMATE BRANDS The Limited has started an exchange offer to buy back the 16% of Intimate Brands it does not

Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of

With his upcoming AllDorm catalog, owner Ryan Garman isn’t limiting himself to one prospecting method. The first 100,000 copies of the AllDorm book will

In the wake of the infiltration of anthrax in the postal stream, observers predicted that companies would increase their use of e-mail as a marketing

If you received one of the 14 million spring/summer J.C. Penney catalogs that began mailing in January, you may have noticed a few changes. The $3.8 billion

Federated Department Stores’ decision to rid itself of its Fingerhut subsidiary didn’t surprise most industry observers. After all, Federated had been

While many magazines use stochastic screening, catalogers have been slower to catch on. Those marketers that use the technology, however, insist that

NEW LISTS GREENLINKS SUPER SHOT II GOLFERS The nearly 1 million names on this file are active golf buyers and subscribers who filled out a direct mail