News

There’s no question: Travel and leisure are hurting And no question: Short of all-out mobilization, some but not all the travel catalogs will survive.

Morlee Griswold is catalog director for Ventura, CA-based Patagonia, a cataloger/retailer of outdoor gear and apparel. Where did you grow up? Reno, the

Few marketers are as closely identified with a city as Bloomingdale’s is with New York. This year, following the Sept. 11 attacks on the World Trade Center,

Three years ago, Madison, WI-based fine arts and jewelry purveyor Guild.com was emblematic of the Internet highfliers. An outgrowth of The Guild, an art

As was the case with sales and earnings figures, mergers and acquisitions activity within the catalog and online marketing industry slumped during July,

There’s no question that selling to the federal government is more difficult than selling on the open market. Often you must document your absolute best

A favorite catalog of survivalists, Brigade Quartermasters has seen demand for its products soar since the Sept. 11 attacks. We immediately saw an increase

Home textiles cataloger The Company Store is expanding into the home furnishings market slowly. The mailer, part of Weehawken, NJ-based Hanover Direct’s

Four years ago, Mercedes-Benz began to reposition its automobiles as more mainstream and affordable. At the same time, Mercedes relaunched its catalog