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Starting with the cover of the French edition of IBM’s VSB catalog of computer equipment for the small office/home office (SOHO) market, customers get

A cover photo depicting a tiny Santa made of strawberries and whipped cream sitting in a sled made of a pear and chocolate this must be a Harry and David

When it comes to gourmet-foods catalogs, consumers are accustomed to seeing lush, mouth-watering photography. But with its whimsical illustrations and

When selling items of a sensitive nature, such as a simulated smoker’s lung and condom training models, you need to present them carefully. The Health

Germany boasts a highly sophisticated mail order infrastructure, not to mention some of the largest catalogers in the world. So mailing just any catalog

According to a report from Boulder, CO-based Natural Business Communications and the Harleysville, PA-based Natural Marketing Institute, the lifestyle

GRAPHIK DIMENSIONS The Graphik Dimensions catalog of wood and metal picture frames has the names of more than 14,000 12-month business buyers in its file.

Specializing in computer networking equipment and services, Black Box is a must-have resource for its target market, said one judge. The cover, a cityscape

To give a sense of the impression that Black Box’s Brazilian catalog made on judges, here are a few quotes: Black Box has done everything possible to

The Super Duper Publications 2001 catalog has boundless energy, which clearly comes across, said one admiring judge. This catalog has a genuine passion