Delia’s Growth Strategy, Take Two
Like the teenage girls it targets, apparel marketer Delia’s has suffered from growing pains. But after expanding beyond its core brand (acquiring soccer
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That Thong, Thong-Thong-Thong-Thong Turns 20
The Thong Song by pop singer Sisqo may have been the song of summer 2000, but according to Frederick’s of Hollywood, 2001 is the thong’s big year it’s
McHugh Taking Another Stab at Postal Reform
Rep. John McHugh (R-NY) is evidently a patient man, especially when it comes to overhauling the U.S. Postal Service. For more than five years, McHugh
Getting Personal…with Dr. Race Foster
Dr. Race Foster is a veterinarian and cofounder of the Rhinelander, WI-based pet supplies catalog Drs. Foster and Smith Where did you grow up? Allegan,
Consumer Specialty, Gold Award: Backroads, 2001-2002
Breathtaking images with an element of luxury and adventure is how one judge described the cover of vacations cataloger Backroads. The cover depicts not
Low Valuations, Lots of Activity
In the second quarter, 31 catalog-related deals went down, compared to just 11 in the second quarter of 2000. On the surface, the sheer number of catalog-related
Hand Over Those Tax Rebate Dollars Please
Few catalogers expect a lift from consumer tax rebates As consumers began receiving their tax rebate checks this summer, retail giants such as Home Depot
New Business, Silver Award: Oriac Design, Fall 2000
With its modern European flair both in its merchandising and its creative new catalog Oriac Design is barely recognizable as an office furniture catalog.
International Consumer, Silver Award: Orvis, Women’s Clothing & Gifts, Autumn 2000 (U.K.)
Orvis, a 145-year-old catalog institution in the U.S., is apparently making a splash in the United Kingdom as well. The Autumn 2000 edition of its Women’s
Consumer Specialty, Gold Award: Patagonia, Winter 2000
A catalog’s cover photo should provide a taste of what waits inside. And the cover of Patagonia’s Gold Award-winning Winter 2000 catalog does just that.