News

Extensible Markup Language, or XML, is rapidly revolutionizing the creation and publishing of digital assets. XML is a media-independent format that defines

This month The Cybercritic shops for beauty supplies like a pro by visiting three b-to-b salon sites. CameoBeauty.com May 15, 4:30 pm, Explorer 5.0 The

For the nation’s more than 100 million TV-viewing households, interactive television (iTV) may mean ordering pizza, instantly accessing a digital video

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories This is the third in a series of Market Sector Reports being published

At a time when most consumer catalogers particularly apparel mailers are struggling, value-priced women’s apparel cataloger Newport News is on a roll.

PC Connection has had success auctioning printers and desktop computers online. A third-party auction Website can expose a cataloger to a new audience

Jean O. Giesmann is vice president of creative services for Madison, VA-based Plow & Hearth, a cataloger of products for country living. Where did you

Forget last fall’s double-digit circulation increases and expectations of equally heady sales boosts. Among the marketers interviewed by Catalog Age in

Only 64% of the b-to-b catalogers tracked grew their first-quarter sales, but 71% managed to boost their bottom line. Consumer catalogers aren’t the only

During the past two months we talked about squinch, or square-inch post-mailing analysis, to help merchants and the creative team understand what is selling