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Finally, a bit of good news: Prices for the most popular grades of paper among catalogers supercalendered-A (SC-A), coated groundwood, and coated freesheet

Think the era of cataloging has passed? Think again In a column for the preview issue of Catalog Age back in 1983, I observed: What an appropriate name:

Selling food via catalog or the Internet is not for the faint of heart. Besides human organs, we are shipping the most perishable of goods, says Jo-Von

I sometimes wonder whether the people who write catalog copy and the people who buy merchandise for a catalog ever talk to each other. The people who

During the past 150 years or so, mail order has evolved from a general-merchandise-driven business to the upscale, niche-dominated industry of the 1980s

What could be worse than having customers fall into the Zone of Indifference? Having customers who are Defectors, or even Saboteurs. Such terminology

All the work you put into getting your Website up and running comes together in one place: the user interface. An attractive home page is a critical part

As with so many other facets of business, the 80/20 rule applies to cataloger/vendor relationships: 80% of your sales are likely to be of products from

To the casual observer, high-tech gifts and gadgets marketer The Sharper Image has barely changed its own image since its inception in the late 1970s.

After buying his former golf catalog, Austad’s, back from bankruptcy court in November, Dave Austad has put the book in the mail once again. The Sioux