Macy’s by Mail Goes Dot-com
As part of a strategic integration, the two-year-old Macy’s by Mail catalog is changing its name to Macys.com. The catalog and Web units of the mutichannel
News
Twins Help
Shortly after Marsha and John Zimmerman became the happy parents of twins in 1998, they realized they had few options for products and services geared
Allen Allen Catalog Takes a Break
Don’t expect to see a copy of women’s apparel catalog Allen Allen in your mailbox until late this summer. The $16 million Hawthorne, CA-based manufacturer/marketer
Lands’ End: Turning the Tide?
The sailing has been far from smooth for $1.3 billion Lands’ End during the past few years. Disappointing sales growth, diminishing profits, and sliding
Operations & Management: Spotlight On…Levenger
Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in
Glo
Hoping to put a glow on the faces of upscale consumers, high-end cosmetics marketer Glo launched a 34-page catalog in November 2000. The catalog sells
Balducci’s Gets a Makeover
Gourmet foods marketer Balducci’s has a new look. The New York-based company last fall redesigned and expanded its catalog and Website to better reflect
CATALOG AGE TOP TEN
A Touch of Irish In honor of St. Patrick’s Day, Catalog Age presents the country’s top catalogs selling Gaelic-themed merchandise. Cashs of Ireland Creative
Fingerhut Fixing Credit Mess
Lately it seems that the only news Fingerhut Cos. could report was bad news. Following a rise in bad consumer debt, in October the company announced plans
Last of Good Catalog Co. Founders Exits
Barb Todd, who ran Portland, OR-based The Good Catalog Co. since cofounding it in 1992, left the company on Dec. 31, the day her contract with parent