Hanover Direct: The Saga Continues
In what has become one of the industry’s most closely watched soap operas, Hanover Direct announced Jan. 5 that it is laying off 285 employees – 11% of
News
I.Bits: STARRY SITES
Restaurants have the Michelin guide. I.merchants have The @Plan Institute for Online Commerce E-Performance Report. Released quarterly, the report grants
Testing…One, Two, Three
Whats wrong with this scenario? Immediately after I concluded a speech on e-mail in the U.K., two people who had been in the front row and had been both
Testing… one, two, three
When it comes to assessing the impact of your e-mail, your customer is a better judge than your managerWhat’s wrong with this scenario? Immediately after
It’s February – Time for Parcel Rates to Rise
Just as the Jan. 7 postal rate hike was about to go into effect, parcel carriers United Parcel Service and Federal Express announced rate increases as
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend
New Lists
IRENE GARI COSMETICS There are more than 21,000 names of buyers from the Irene Gari Cosmetics catalog now available for rental through George-Mann Associates.
New Lists
FLORIDA LIVING The names of more than one million readers of Florida Living magazine are now available through List Technology Systems Group. This magazine
New Lists
LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000
Executive Greetings Welcomes Acquisitions
The b-to-b cataloger has capital to spend but is having a tough time finding companies to buyThe $110 million Executive Greetings, which produces 20 titles,