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Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products

It’s a big, beautiful world out there. By redesigning its catalog, Wilderness Travel intends to help customers and prospects see more of it.In October,

Spring is just around the corner, and with that in mind, the Cybercritic digs into Websites selling gardening productsReviewed October 25, 3:30 p.m.,

Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,

EVERYONE.NET Web services provider Everyone.net has a list of more than 20,000 individuals who have visited Websites that appeal to their specific interests

Some industry observers question whether Hanover’s changes are too little too lateIs Hanover Direct a victim of its management team’s `low-end’ mentality?A

`Chicken Soup’ Goes Gourmet Reading Etc. tested its new catalog locally `so that we could make mistakes on a small scale.’Publishing company HCI Communications

SNOWMOBILE OWNERS Fred Woolf Co. has a list of more than 540,000 owners of snowmobiles. This file offers some specialized selects such as names of people

DOWN HOME IN NORTH CAROLINA The subscriber list from Our State: Down Home in North Carolina has more than 67,000 individuals who like to be updated about

PET BIRD X-PRESS The more than 43,000 buyers from the 32-page Pet Bird X-Press catalog are predominantly male with an average age of 40. These buyers