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Despite all the hype about the Web’s potential for customer acquisition, some marketers have struggled with affiliate marketing, or link referral, programs.

Realizing that not all businesses are inclined to buy industrial equipment via the Web, San Diego-based Online Asset Exchange launched a print catalog

For the past year or so I have been moaning to anyone who would listen (and to more than a few who wouldn’t) that 2000 was not the first year of the millennium.

SHOE EXPRESS The more than 20,000 buyers from the Shoe Express catalog for casual and fashion footwear have specialized shoe sizes ranging from sizes

At press time, the outcome of the 2000 presidential election was still in question. But the race was not nearly so close with two neckties sold in Favorites,

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of

PERFORMANCE DIVER This list from Performance Diver catalog has more than 166,000 scuba diving enthusiasts who have purchased items such as wet suits,

BETTY CROCKER The 325,000 mail order buyers from the Betty Crocker catalog from General Mills Corp. are now available as a new list from Madison Direct

FIRE ENGINEERING The names of more than 340,000 professionals who subscribe to Fire Engineering for information about fire fighting equipment and techniques

TEACHERS BY NAME This list has the names of more than 2 million teachers of day care, pre-kindergarten and kindergarten who are selectable by income and