The Cyber Road Less Traveled
High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is
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DELIVERY: Passing the white glove test
Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,
INTERNET: SEC to start online surveillance system
Stepping up its fight against securities fraud on the Internet, the federal Securities and Exchange Commission (SEC) in April announced plans to launch
COMMON MISTAKES IN LIST SELECTION
The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.
CIRCULATION PLANS: Holiday Bravery
Holiday mailings will rise – but not to beat the rate hikeIndicators point to a heavy load of catalogs in mailboxes this holiday season. Consider that
DISTRIBUTION COSTS: Pain in the gas for delivery
Will soaring gasoline prices boost postal and parcel rates?Are you getting sick of paying more at the pump? Think of what it’s like to fuel a fleet of
The 10 BEST Catalog Covers
No doubt, we all remember some of our favorite catalog covers: those covers that stood out in the mail, made us smile, made us curious, and most important,
MANAGEMENT SOFTWARE REVIEW: Mail Order Wizard gets graded
In this issue, Jim Ray, president of square drive screws cataloger McFeely’s, reviews the Mail Order Wizard catalog management software system, produced
BRANDING: Creating the right logo
What should I consider when designing or redesigning a logo?Glenda Shasho Jones: The following 10 points can help you design a new logo, or redesign an
U.K. softens the VAT
Catalog shopping became slightly cheaper in the U.K., thanks to a recent court ruling in favor of horticultural cataloger Plantiflor. The U.K. mailer