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When it comes to online auctions, consumer Websites such as eBay and Yahoo are grabbing most of the spotlight. But business-to-business auctions are becoming

– To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark

And USPS rate case could revive interest in postal reform billConsumer privacy, particularly as it relates to the Internet, is among the more heated issues

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (www.galls.com).

Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)plenty of “experts” say that a splash page is critical to establishing your brand online,

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to