E-Commerce: The era of `dynamic’ Web merchandising
The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product
The concept of merchandising on the Internet is no different from merchandising for your print catalog or store. It’s all about providing the right product
Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation
America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched
One man’s meat is another man’s poison. And as catalog copy becomes more and more hypertargeted, two circumstances become more and more apparent. The
Legions of Websites are falling prey to five common customer service mistakes. Here’s how to make sure your site isn’t one of themThe world is fascinated
It wasn’t until I moved from the East Coast to Oregon that I realized the effects of clear-cutting old-growth forests. Living near the glorious Cascade
Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched
Core book’s redesign is a month-to-month process. Coming off a sluggish year in which earnings fell 51%, from $64.2 million to $31.2 million, Lands’ End
40% of mailers suffered sagging bottom lines – but 60% enjoyed growthResults for the second quarter of 1999 were mixed for the publicly traded consumer
USPS hopes to expand Priority Mail deliveries and two-day guaranteeThe U.S. Postal Service didn’t reveal any details on its upcoming rate case (see “Expect