Benchmark 1999: Merchandising
This year the Catalog Age Benchmark Report on Merchandising reveals some surprising results. For instance, catalogers are sourcing and buying earlier
News
Geerlings & Wade acquired
On Sept. 28, holding company Liquid Holdings purchased $34.7 million wine marketer Geerlings & Wade for $40 million. The privately held Liquid Holdings,
TECHNOLOGY: Is it finally time for PC/TV?
Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and
The 10 most common creative mistakes
A detailed evaluation of your catalog creative will help you understand what you’re doing right – and what you may be doing wrong.Are you in a creative
CLOSURES: J. Jill bids Nicole farewell
Women’s apparel cataloger The J. Jill Group (formerly DM Management) announced it will fold its secondary title, Nicole, in response to what president/CEO
ELECTRONIC CATALOGS: No buzz on DVDs catch on?
DVD-ROMs (digital versatile disc-read only memory) offer greater media capability – more than two hours of video – than CD-ROMs, and seven times the storage
E-MAIL MARKETING: E-lists: Big bucks, few names
So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious
CLOSE-UP: HENRY SCHEIN – Scheining Knight?
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
extranet, extra sales
Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted
Upselling magazine subscriptions.
Training your order-takers to upsell customers is a basic sales technique. But some catalogers now have their customer service representatives (CSRs)