The 10 BEST Catalog Products
For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,
News
listings
New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,
Fire rips through Christmas supplies mailer
Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through
The 10 BEST Catalog Concepts Ever
Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs
The 10 BEST Customer Service Developments
Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange
new Web catalogs
Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day
The 10 Best Catalog Loyalty Tools
We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this
The 10 BEST Catalog Copy Headlines
As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe
INTERNET AS SAVIOR?
For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.
The 10 BEST Internet Marketing Concepts
As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),