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What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog

While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the

Carving out and maintaining a niche in the catalog industry is becoming more difficult each year. To protect market share, several mailers have been beefing

It’s Dec. 31, 1999, and your management software system is working beautifully. But then you come to work after New Year’s Day 2000 to find your computers

Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel

Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international

Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,

Reflecting the ever-growing importance of database marketing to the catalog industry, this year we’ve broken out a separate database marketing benchmark

Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported

With the mach-speed changes occurring in Web delivery of information, it’s time to take another look at the list business online (see “Lists in space,”