News

Catalogers must have taken the phrase “if it ain’t broken, don’t fix it” to heart. Although the Internet has persuaded some catalogers to alter their

According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending

You’ve heard the old joke: A fellow walks into a store. On the shelves are boxes and bags of salt. Salt everywhere. “You have a lot of salt here,” he

Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark

GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all

On Jan. 12, Lands’ End president/CEO David Dyer announced a restructuring plan in which the $1.24 billion cataloger would eliminate 94 of its 888 salaried

Despite a vast selection of analytical tools available today, many catalogers don’t stray from the traditional customer segmentation of recency, frequency,

The day after Thanksgiving traditionally kicks off the holiday shopping season. This past holiday season, online catalogers and industry organizations

TEEN APPAREL CATALOG SHUTTERS Just Nikki, a teen apparel catalog launched by retailer Claire’s Stores in February 1998, mailed its last book in mid-November.

When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog