Are SOHOs worth it?

| Jane Zarem

The small office/home office, or SOHO, market has long been hailed as the next hot segment for business-to-business catalogers. Estimates of the growing

new catalogs

| Moira Pascale

O’Brien Brothers: Life In High Gear for some, cars aren’t simply a means of transportation, but a way of life. Brothers George and Sean O’Brien love cars

Genesis regroups

| Paul Miller

Having spent the better part of its first three years on a catalog-buying binge after raising some $134 million in capital, Genesis Direct has put on

Compaq, direct

| Mark Del Franco

Taking a page out of rival Dell Computer Corp.’s playbook, $24.58 billion computer manufacturer Compaq announced in November that it will begin selling

Five service superstars

| Paul Miller

As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major

View from The Hill

| Shannon Oberndorf

Newt may be gone, but as far as catalogers are concerned, little else has changed on Capitol Hill. “There wasn’t much turnover in terms of faces in Congress,”

Brylane buyout?

| Mark Del Franco

French catalog/retail behemoth Pinault-Printemps-Redoute (PPR) isn’t content with owning 49.9% of New York-based cataloger Brylane and launching a U.S.

Catalogers sing UPS blues

| MCM staff

Multititle cataloger Knight’s Ltd. has been a United Parcel Service customer for 20 years. But now St. Louis-based Knight’s is considering ending its

At deadline

| MCM staff

FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests