listings

| MCM staff

NEW LISTS POLITICAL DONORS Conrad Direct now offers a list of Heritage Foundation donors. These 153,938 conservative political donors are predominantly

Give peace a chance

| MCM staff

Some of the ugliest meetings I’ve ever attended have included managers from the retail promotions and the catalog circulation departments. They’re like

‘Covering’ prospecting books

| MCM staff

Lois Boyle: Using consistent creative elements, customer covers should announce that an old friend has come to visit. Besides the logo, consistent creative

New book speaks to Hispanics

| MCM staff

Nearly 29 million Hispanic consumers live in the U.S., and they have an estimated $350 billion to spend, according to the U.S. Census Bureau. By 2010,

Death of an old catalog

| Paul Miller

The financial problems that forced Cheyenne Outfitters, a 68-year-old cataloger of western wear, out of business in November can be traced back to 1995,

Look, Ma, no losses!

| MCM staff

The song remained the same for most computer and business-to-business catalogers during the third quarter of 1998, but at least it was a happy tune: continued

New Lists

| MCM staff

Weekend Scientists The 35,027 American Science & Surplus catalog buyers are primarily men 25-45 years old who have children living at home. They’ve bought

Turn Off the TV

| MCM staff

With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play

Database-driven deals

| Mark Del Franco

Merger and acquisition activity remained strong in the third quarter, as 32 deals were consummated, compared to 30 during the previous quarter and 30