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More support-and acrimony Thank you for having the courage to include your “Editor’s page” on catalog censorship in the September issue. It turned my

One of the great unknowns of business-to-business cataloging: the volume of catalogs that actually make it out of the company mailroom and into the hands

Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once

A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional

Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

In the late ’80s, “niche marketing” was the name of the game; in the ’90s, “branding” became the magic buzzword. As we approach the 21st century, look

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,