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Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10,

Pictures are worth more than a thousand words when it comes to selling-especially for online catalogers, which have only seconds to grab consumers’ attention.

Longtime followers of the Annual Catalog Awards are well aware of New Pig’s dominance of the industrial supplies category. Well, as one judge says, “This

You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated

I’ll venture a dangerous opinion: Year after year, the copy in those catalogs chosen as Annual Catalog Award winners has been getting progressively more

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

A rose is never only a rose in the Jackson & Perkins catalog. From the breathtaking white hybrid tea rose on the front cover to the stunning lavender

From the succulent front cover photo of a platter of meats that “entices my appetite and demands I open the book and look further,” in the words of one

A striking cover, a highly developed merchandise line, an enviable ability to stay true to its mission and positioning, and a complete offering of impressive

The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The