What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.
Omnichannel is all the buzz right now among consumers. In a recent one-on-one interview with Multichannel Merchant, Melanie Alavi, retail manager for UPS, explains why it is important more than ever for merchants to embrace the anytime, anywhere shopper.
Ecommerce has now become synonymous with omnichannel. However, while merchants are focusing their retail efforts on social, mobile and email, they should zero in on a variety of fulfillment options such as ship-from-store, in-store pickup, and buy online and return in-store.
Want to get your site ready for the Holiday season? Test, test and test.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.
According to a Google/Ipsos report, 85% of consumers will start shopping on one device and finish on another so your marketing plan should reach your customer on all gadgets and gizmos. Here’s how.
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.